A digital collectible is similar to a physical collectible, but in digital format. To ensure each digital collectible’s unique authenticity, Sweet uses NFTs, a blockchain technology, to demonstrate rights of NFT ownership and authenticity. This is similar to receiving a "certificate of authenticity" with unique physical merchandise, like a signed baseball card. For more information, please check out Sweet’s great FAQ in its Help Center, here.

We are always looking to innovate and celebrate! Our 25th anniversary celebration gives us an opportunity to do something special with you in an emerging space, and we have partnered with Sweet to create our own limited-edition NFTs. In addition to these three unique anniversary offerings, we are also working on a roadmap for future NFTs for our fans who want to engage with our brand.

Build-A-Bear Workshop has partnered with Sweet, an NFT platform, to create an on-line marketplace where you can bid on, purchase, and sell non-fungible tokens (“NFTs”) associated with authentic BABW digital collectibles.

Visit www.buildabear.com/nft and follow the simple steps to create or sign in to an existing account with Sweet. Once logged in, be prepared for the launch date and time. Then, go to sweet.io/buildabear to participate in one (or all!) of the events to purchase an NFT. This is your chance to win one of the auctions for a Limited Edition Build-A-Bear digital collectible that comes with a customized Bear! Miss out on an auction? Not to worry, the anniversary celebration concludes with an opportunity to purchase one of 5,000 NFTs for bear-themed digital collectibles. Each of the digital collectibles will have unique, randomly generated features, traits, and rarity tiers. Once your NFT is purchased it will appear in your personal wallet that you can access at any time by logging in to your account at www.Sweet.io.

Terms and Conditions apply, and specific NFTs may be subject to additional terms and conditions referenced in the descriptions.

The NFTs are available to purchase exclusively through sweet.io/buildabear

Your NFT will be housed in your digital wallet, available by logging into your account with Build-A-Bear’s partner, Sweet.

Yes! Only the original purchaser of the NFT is eligible to receive the utility. Please see Terms and Conditions for details.

No, payment may be made by credit card or cryptocurrency.

NFTs may be purchased using credit card or cryptocurrency.

Yes. The NFTs will be available to transfer, or resell. However, any additional utility or perks such as a physical bear*, are granted only to the original purchaser and are valid only while the original purchaser holds the NFT in the purchaser’s Sweet wallet. No utility will be renewed, granted, or transferred to any subsequent owner of the NFT.

All 5,006 NFTs will be minted on the Polygon blockchain.

Yes, you may send your NFT to an external wallet.

Note: At this time, Sweet does not support return transfers to the Sweet platform.

No! The same credentials you use on Sweet will work at buildabear.com/nft

Every NFT is unique, individually-numbered, and trackable on the public blockchain as a record of authenticity for an associated digital collectible. The collectibles may be unique with only one created, or may be individually numbered and part of a limited series. Sweet creates each NFT on the public blockchain and limits the total number available for sale. Once created, the NFT cannot be edited or changed by any party, including Sweet or Build-A-Bear. The public blockchain also stores a permanent record of who created the NFT, and every subsequent owner. For those digital collectibles with associated physical bears, the physical bears are inspired by the digital collectible, but may not be an exact replica of the digital collectible.

This digital collectible and the physical bear* have a distinctive red Swarovski™ crystal heart. It is the only version of this bear to feature a red crystal heart.

The delivery of the physical Build-A-Bears associated with auction won NFTs will be the responsibility of Build-A-Bear. Build-A-Bear will contact the purchasers via email listed in the purchaser’s Sweet account to arrange delivery. The physical Build-A-Bears will be delivered by a national or international delivery service, to the address provided by the auction winners. Build-A-Bear accepts no responsibility or liability for any delays, damages or other issues with delivery.

See contest terms and conditions

The Gala Trip Offer is valid only for the first purchaser from Build-A-Bear Workshop. Subsequent purchasers are ineligible. Gala Trip Offer is valid only within the continental United States and includes: One (1) night's hotel accommodations (one (1) standard double occupancy room) at a hotel selected by Build-A-Bear; Round trip coach class airfare for up to two (2) individuals within the continental United States from a major getaway airport closest to the NFT purchaser's home in the continental United States to/from St. Louis, MO); and two (2) tickets to the Build-A-Bear Workshop Silver Celebration Gala. All other expenses not stated herein as part of the trip offer are the purchaser's sole responsibility. Except where prohibited by law, purchaser and guest may be required to execute a liability and publicity release as a condition of receiving the Gala Trip Offer. Offer excludes all other expenses or incidentals including, but not limited to, ground transportation, food (except during the Silver Celebration Gala), baggage fees, alcoholic beverages, gratuities and tips, insurance, laundry service, merchandise, parking, room service, service charges, souvenirs and telephone calls. Purchaser and guest must possess and are responsible for obtaining and must have valid ID or other required documentation for travel. All guests must be 18 years of age or older at time of travel unless guest is a child or legal ward of the purchaser. Purchaser and guest are responsible for obtaining any travel insurance (and all other forms of insurance) that they may wish to obtain at their own expense and hereby acknowledges that Build-A-Bear has not and will not obtain or provide travel insurance or any other form of insurance. Purchaser and guest are bound by the terms and conditions of all airlines, hotels and other third-party service providers. Purchaser and guest must be available to travel on the dates specified by Build-A-Bear (currently planned for October 22 - 23, 2022) or trip offer is void. If the purchaser (i) does not respond to any communication from Build-A-Bear within five (5) days of such communication; (ii) refuses the trip offer; and/or (iii) any communication to the purchaser regarding the offer is rejected or returned as undeliverable, the Gala Trip Offer is void. By accepting the Gala Trip Offer, purchaser agrees to release, indemnify, defend and hold harmless Build-A-Bear Workshop, Inc., Build-A-Bear Foundation and each of their respective promotional partners, agencies, parents, affiliates, subsidiaries, and each of their respective agents, representatives, officers, directors, franchisees, shareholders and employees from and against any injuries, losses, damages, claims, actions and any liability of any kind resulting from or arising from participation in the Gala Trip Offer (including any travel or travel-related activity thereto).

See contest terms and conditions

We have a great FAQ on that in our Help Center here.

Email support@Sweet.io or access the Support link on buildabear.com/nft

*Physical bear offer valid only for the first purchaser of the NFT from Build-A-Bear Workshop. Subsequent purchasers of the NFT are ineligible. Physical bears may not be an exact replica of the digital collectible. If the NFT owner (i) does not respond to any communication from Build-A-Bear within five (5) days of such communication; (ii) refuses the physical bear offer; and/or (iii) any communication to the NFT owner regarding the physical bear offer is rejected or returned as undeliverable, the physical bear offer is void.

**Offer valid only for the first purchaser of the NFT from Build-A-Bear Workshop. Subsequent purchasers of the NFT are ineligible. Gala Trip Offer is valid only within the continental United States and includes: One (1) night’s hotel accommodations (one (1) standard double occupancy room) at a hotel selected by Build-A-Bear; Round trip coach class airfare for up to two (2) individuals within the continental United States (from a major getaway airport closest to the NFT owner’s home in the continental United States to/from St. Louis, MO); and two (2) tickets to the Build-A-Bear Workshop Silver Celebration Gala. All other expenses not stated herein as part of the trip offer are the NFT owner’s sole responsibility. Except where prohibited by law, NFT owner and guest may be required to execute a liability and publicity release as a condition of receiving the Gala Trip Offer. Offer excludes all other expenses or incidentals including, but not limited to, ground transportation, food (except during the Silver Celebration Gala), baggage fees, alcoholic beverages, gratuities and tips, insurance, laundry service, merchandise, parking, room service, service charges, souvenirs and telephone calls. NFT owner and guest must possess and are responsible for obtaining and must have valid ID or other required documentation for travel. All guests must be 18 years of age or older at time of travel unless guest is a child or legal ward of the NFT owner. NFT owner and guest are responsible for obtaining any travel insurance (and all other forms of insurance) that they may wish to obtain at their own expense and hereby acknowledges that Build-A-Bear has not and will not obtain or provide travel insurance or any other form of insurance. NFT owner and guest are bound by the terms and conditions of all airlines, hotels and other third-party service providers. NFT owner and guest must be available to travel on the dates specified by Build-A-Bear (currently planned for October 22 – 23, 2022) or trip offer is void. If the NFT owner (i) does not respond to any communication from Build-A-Bear within five (5) days of such communication; (ii) refuses the trip offer; and/or (iii) any communication to the NFT owner regarding the offer is rejected or returned as undeliverable, the Gala Trip Offer is void. By accepting the Gala Trip Offer, NFT owner agrees to release, indemnify, defend and hold harmless Build-A-Bear Workshop, Inc., Build-A-Bear Foundation and each of their respective promotional partners, agencies, parents, affiliates, subsidiaries, and each of their respective agents, representatives, officers, directors, franchisees, shareholders and employees from and against any injuries, losses, damages, claims, actions and any liability of any kind resulting from or arising from participation in the Gala Trip Offer (including any travel or travel-related activity thereto).

***Generative NFTs do not include a physical bear, brick, party, or virtual sneak peek.

****Beginning on October 4th at 12PM Eastern Time through October 6th at 7PM Eastern Time , 10% of the sale price of the United States first sale of the Limited Edition Build-A-Bear 25th Celebration NFT Featuring Swarovski® crystals ,and beginning on November 15th at 12PM Eastern Time through November 17th at 7PM Eastern Time, 10% of the sale price of the United States first sale of the Designer NFT Build-A-Bear, DJ NFT Build-A-Bear, Queen of Hearts NFT Build-A-Bear, Silver Glam NFT Build-A-Bear and BEARoque NFT Build-A-Bear, will be donated to Build-A-Bear Foundation, Inc., 415 South 18th Street, St. Louis, MO 63103.314-423-8000. Maximum Total Donation: $10,000. Not valid for first sales that occur outside the United States or where prohibited by law.

***** Offer valid only for the first purchaser of the NFT from Build-A-Bear Workshop. Subsequent purchasers of the NFT are ineligible. All elements of offer must be redeemed on or before May 31, 2023. Notwithstanding the foregoing, Build-A-Bear reserves the right to change date of offer element redemption. If the NFT owner (i) does not respond to any communication from Build-A-Bear within five (5) days of such communication; (ii) refuses the offer; and/or (iii) any communication to the NFT owner regarding the offer is rejected or returned as undeliverable, the offer is void. Brick content subject to approval by Build-A-Bear. Private Build-A-Bear store party is for up to five (5) individuals and includes: one (1) furry friend for each guest (value up to $36), one (1) clothing item, one (1) footwear item, one (1) sound, and one (1) bear carrier. All other expenses not stated herein as part of the party are the NFT owner’s sole responsibility. Party offer is subject to mall and/or store location hours restrictions. Party offer excludes all other expenses or incidentals including, but not limited to, transportation, accommodations, food, beverages and parking. All guests must be 18 years of age or older at time of travel unless guest is a child or legal ward of the NFT owner. Party will occur on a date and at a store location mutually agreed upon by NFT owner and Build-A-Bear. Virtual sneak peek will occur via Microsoft Teams on a date mutually agreed upon by NFT owner and Build-A-Bear on or before January 31, 2023. NFT owner is solely responsible for all resources required to participate in the virtual sneak peek, including, without limitation, cameras, viewing devices and internet access. By accepting offer, NFT owner agrees to release, indemnify, defend and hold harmless Build-A-Bear Workshop, Inc., Build-A-Bear Foundation and each of their respective promotional partners, agencies, parents, affiliates, subsidiaries, and each of their respective agents, representatives, officers, directors, franchisees, shareholders and employees from and against any injuries, losses, damages, claims, actions and any liability of any kind resulting from or arising from participation in offer (including any travel or travel-related activity thereto).