Build-A-Bear, in partnership with Sweet, is launching a series of digital collectibles in honor of our 25th anniversary! To celebrate the past and look forward to an innovative future, we hope to delight our Guests in this milestone year with unique digital art and exclusive NFTs paired with real-life utilities. We already dropped the only Build-A-Bear NFT Collectible fully encrusted with Swarovski® crystals and a red crystal heart – a stunning item that will live in someone’s home and digital collection! Our next drop of 5 unique one-of-one NFTs with physical bears and real-life benefits, is designed to give you bragging rights in person and in the virtual world. Terms and Conditions apply. Terms and Conditions Apply