Inspired by The Estée Lauder Companies’ (ELC) Breast Cancer Campaign, which was founded in 1992 by the late Evelyn H. Lauder, who also co-created the Pink Ribbon, Tech Day of Pink is an initiative dedicated to mobilizing the global tech community to help create a breast cancer-free world. Tech Day of Pink was founded in 2017 by Michael W. Smith, Chief Information Officer, The Estée Lauder Companies. Its purpose is to unite technologists and IT professionals worldwide around breast cancer awareness, education, and fundraising. This year The Estée Lauder Companies is releasing a limited series of NFTs (non-fungible tokens) representing digital collectibles created exclusively for Tech Day of Pink. Bidding for the auctioned NFTs is open now, and will close on Tuesday, October 19th at 5PM EST. The fixed price NFTs will be available until sold out. Sixty-five percent (65%) of the purchase price of the NFTs sold in the initial release on the Sweet.io platform will be donated to the Breast Cancer Research Foundation as part of our Tech Day of Pink fundraising efforts. Please note: The purchase price paid for these NFTs are not a tax-deductible donation to the purchaser.